Handbook of Research on Mobile Marketing Management by Key Pousttchi
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Author: Key Pousttchi
Page Count: 584 pages
Published Date: 15 Jan 2010
Publisher: Business Science Reference
Publication Country: Hershey, United States
Language: English
ISBN: 9781605660745
File size: 10 Mb
File Name: Handbook.of.Research.on.Mobile.Marketing.Management.pdf
Download Link: Handbook of Research on Mobile Marketing Management
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The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers, researchers, and academicians.
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